Having spoken on several occasions about collaborating on a project, creative directors of two award-winning local design agencies, Justin Tokos (427 Design) and Joe Nemeth (TRIAD/Next Level) discovered the perfect opportunity with a project for Tuesday Musical Association.
TMC PosterIn December 2011, Tuesday Musical Association was selected as a recipient of pro bono design services through TRIAD/Next Level’s Design4Good program, whereby providing design and production services for a poster celebrating the 125th Anniversary of the organization.
After reaching out to 427 Design, it was decided the two agencies would work together to produce an original, limited edition silk-screen poster, and the artwork would also be featured on the cover of Tuesday Musical’s programs during its 125th Season (2012- 2013).
Creative teams at TRIAD/Next Level and 427 Design met with Barbara Feld and Jeneé Garlando from Tuesday Musical in March 2012 to gain background information on the organization. Concepts developed individually by both agencies were presented in July 2012.
“It’s such a beautiful poster, and it really commemorates our 125th anniversary,” said Barbara Feld, executive director of Tuesday Musical. “We will have our artists sign several copies which we’ll give to the foundations, organizations, business owners and individuals who have been so generous in supporting us.”
“When we were making our initial selections for Design4Good, we immediately thought this would be a great project and the perfect opportunity to collaborate with 427,” said Joe Nemeth, director, design + visual communication at TRIAD/Next Level. “We have such respect for their work and are glad we were able to come together to produce suchan amazing product.” “This has been such a great collaboration. We’ve always wanted to work with another area design firm on a project and we’re glad that we were able to do so with TRIAD/Next Level,” said Justin Tokos, creative director at 427 Design. “The poster turned out remarkably well and we couldn’t be happier.”
The selected design celebrates the rich history of the organization while looking ahead with excitement to the next 125 years. The four-color design reflects the beauty, elegance and boldness of the performances, and thanks Tuesday Musical's patrons for their support and their love of music. Both teams worked at the 427 Design offices, along with Barbara Feld and Jeneé Garlando to complete the silk-screen process in early November 2012. One hundred and twenty five original posters were created for limited distribution and sale to benefit Tuesday Musical.